Who runs the sunless industry?

In our every day life, we know that large companies like Nestle and Johnson&Johnson are parent companies for several brands.  We also appreciate small batch brands who aren’t mass produced and come from small businesses- like most of us are.

SO who runs the sunless world?

While there are many independent companies ( comment below with your information if you are one) ,Sunless Inc is our big parent company in the sunless world.

Sunless Inc.is a subsidiary of The Riverside group. From their press release: The Riverside Company is a global private equity firm focused on acquiring and investing in growing businesses valued at up to $400 million. Since its founding in 1988, Riverside has invested in more than 420 transactions. The firm’s international portfolio includes more than 80 companies.

Sunless Inc. is one of many subsidiaries owned by The Riverside Group.

So let’s look at Sunless Inc.

Here’s what they own:

Mystic Tan


Versa Spa

Dancing With the Stars

Yeah, so they run the show.

Just something to consider when buying equipment and solution. No judgment if you like any of these brands- I for sure own a lot of products from them, but as small businesses we should support small businesses as often as possible, right?

Did you already know most of our large brands were owned by an equity firm? What brands not owned by Sunless Inc do you use? Who owns them?

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